Priyanga Gunarathne, PhD, MBA
- Assistant Professor of Business Administration (Information Systems and Technology Management)
Priyanga Gunarathne is an Assistant Professor of Business Administration (Information Systems and Technology Management) in the Katz Graduate School of Business at the University of Pittsburgh. She received her Ph.D. in Business Administration (Computer Information Systems) from the Simon Business School of the University of Rochester. Her research interests lie in how information technology enables firms to leverage big data and artificial intelligence (AI) for better operational and customer outcomes. She has particular interests in social media, digital discrimination, electronic privacy, and the economics of AI. She holds a B.Sc. in Computer Science and Engineering and an MBA in Information Technology from the University of Moratuwa.
- Priyanga Gunarathne, Huaxia Rui, and Abraham Seidmann, “When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry” MIS Quarterly (2018), 42 (2), pp. 489-520.
- Priyanga Gunarathne, Huaxia Rui, and Abraham Seidmann, “Whose and What Social Media Complaints Have Happier Resolutions? Evidence from Twitter” Journal of Management Information Systems (2017), 34(2), pp. 314-340.
- Value of Artificial Intelligence in Healthcare
- Digital Discrimination
- Social Media Analytics
- Electronic Privacy